Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced by using a choice of a new family saloon or an innovative new Rolls Royce for upon the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for a home improvement company in Devon that has for several years been retailing UPVC windows and doors. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal reason for this was appropriate that the professionals in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of declared were offering. Getting in the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was too high. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little distinction between the door manufacturers here as each one of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to bring up that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them what they were going total to help us to sell their products. The lack of promoting support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put was to see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from gonna do it . suppliers for years, so why when they not share within start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or through proving samples regarding charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to get to be the market leader in the long term had obviously done their homework and also cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations too as promoting tool. Our site has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including net ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA